William H. Parker has 35 years of general management cross functional capabilities experience in Department Stores, Discount Mass Merchandising, Apparel Specialty Retailing, Home Improvement as well as Computers and Consumer Electronics.

He has developed global strategies to support overall goals and objectives of retail companies by implementing powerful efforts in:

  • Competitive Positioning and Value Proposition
  • Field and Customer Optimization
  • Merchandise Assortment and Product Development
  • Marketing Effectiveness
  • Supply Chain Optimization
  • Profit and Loss and Overhead Optimization
  • Financial Management
William has a clear vision for the retail industry and maintains a long term, big picture view of current events and developing trends.

He applies broad knowledge, seasoned experience and wisdom when addressing complex issues; recognizes interrelationships for other parts of the business and takes all critical information into account when making tough decisions in a timely manner that ultimately drives results and improves shareholder value.


William fully understands how to align the organization so broad strategies are translated into specific objectives and action plans that will:

  • Drive benefits realization early and continuously.
  • Build and design processes and practices which add immediate value to the business.
  • Create a sense of urgency to improve customer focus, drive results and deliver bottom line results.


Key Financial Performance

William H. Parker understands the meaning and implications of key financial performance indicators and manages overall financial performance.

He has a deep understanding of the components of the three major financial statements:

  • Income Statement
  • Balance Sheet
  • Cash Flow

and uses financial analysis to evaluate strategic options, emerging opportunities and business trends. 

He will determine and maintain a consistent plan to accommodate the initiation or growth of your company using his own skill and experience and that of a strong network of professional alliances within the industry.

Management Values

  • Culture
  • Climate
  • Purpose
  • Environment
  • People Development

Merchandising

  • Product Development
  • Trend Management
  • Merchandise Plans and Budget
  • Vendor Management
  • Import Management
  • Inventory Management

Store Operations

  • Space Management
  • Real Estate & Site Development
  • Store Prototypes
  • Store Budgets & Expense Management

Financial

  • Industry Norms & Key Business Ratios
  • Asset Management
  • Balance Sheet
  • Financial Statement
  • Margin Management
  • Profit & Loss Statement

Management Information Systems

  • Merchandise Planning and Control
  • Warehouse Management
  • Space Management
  • Financial Management
  • Asset Management
  • P.O.S. Data
 		Manufacturing
  • Supply Schedules
  • Production Plan
  • Piece Goods Purchasing
  • Domestic & Overseas

Advertising Sales Promotion

  • Calendar of Events
  • Point of Purchase Materials
  • Budgets
  • Printing Plants
  • Ad Agency Reviews
  • Focused Ad Campaigns

Market Research

  • Target Customer
  • Psychographics of the Customer
  • Market Positioning
  • Mission Statement

Distribution & Transportation

  • Supply Chain Management
  • Equipment Management
  • Warehouse Management
  • Trucking Routes & Fuel Management
  • Cross Dock

Strategic Planning

  • Search for Competitive Advantage
  • Business Definition
  • Analysis of Performance
  • Operational Efficiency
  • Strategic Profit Model
Operating and leadership style covers the following approaches:

Strategic

  • Vision
  • Create it
  • Implement it
  • Develop followership
  • Measure it

Expertise

  • Skills are extremely important.
  • High standards
  • Achieve results
 		Human Assets
  • Get things done through people
  • Team playing

Process & Practices

  • Systems, procedures, values, core competencies
  • Follow through

Change Agent

  • Transform bureaucracies into organizations that embrace the new and different
It is likely that no single factor distinguishes the role of a successful executive as clearly as the ability to create and communicate a coherent vision of an organization's purpose and direction.

I've worked for the following types of retail formats:

Specialty

  • Gateway's Consumer Electronics Retail Stores
  • Readers Market (books and magazines) Division of K-Mart.

Department Stores

  • Gimbels
  • May Company
  • Macy's
  • Dayton-Hudson
  • Carson-Pirie Scott
 		Mass Merchandising
  • Parkview-Gem
  • Target
  • K-Mart

Category Killer

  • Payless Cashways